Luận Văn Thạc Sĩ Chiến Lược Tăng Cường Năng Lực Cạnh Tranh Của Các Ngân Hàng Hàn Quốc Tại Việt Nam

Chiến Lược Tăng Cường Năng Lực Cạnh Tranh Của Các Ngân Hàng Hàn Quốc Tại Việt Nam​

This study analyzed the Korean banks that entered Vietnam by using EFE, IFE, and TOWS analysis methods to derive the competitiveness of Korean banks in the Vietnamese financial market. After that, the author insisted on the localization and differentiation strategy, which is the main competitive strategy, for Korean banks entering the Vietnamese market, and proposed strategies to strengthen competitiveness by dividing the implementation measures into internal and external. the originality and significance of this thesis is that it has completed a strategy to strengthen the competitiveness of Korean banks, such as expanding their business netwwork and enhancing profitability in Vietnam. Practical applicability, if any: Banking is an industry that is subject to various regulations and standards. As a result, Korean banks in Vietnam need to be flexible in dealing with Vietnamese government policies.

• Luận văn thạc sĩ kinh tế
• Chuyên ngành Quản trị kinh doanh
• Người hướng dẫn: PGS. TS. Hoàng Đình Phi
• Tác giả: Ko Changseok
• Số trang: 79
• Kiểu file: PDF
• Ngôn ngữ: Tiếng Anh
• Đại Học Quốc Gia Hà Nội - Khoa Quản Trị Và Kinh Doanh 2020

Link Download
https://repository.vnu.edu.vn/handle/VNU_123/100482
https://drive.google.com/uc?id=1PM7GA7XywjPjAw3DuMtOuLjdJfCoVSi3
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1