Luận Văn Thạc Sĩ Đặc Điểm Của Từ Vựng Tiếng Anh Được Sử Dụng Trong Các Quảng Cáo Du Lịch Ở Việt Nam

Đặc Điểm Của Từ Vựng Tiếng Anh Được Sử Dụng Trong Các Quảng Cáo Du Lịch Ở Việt Nam​

Considering the increasing popularity of Viet Nam as an attractive travel destination in the world, numerous promotional materials have been created by incorporating words and images to entice potential foreign customers to come to Viet Nam. The present study is conducted in order to reveal the lexical features of English used in travel brochures written by Vietnamese to manifest and demonstrate the persuasive promotional function of the tourism discourse. It is also necessary to consider Vietnamese English in these brochures as a variety of English in the Expanding Circle. The data in this study include nine travel brochures and were analysed quantitatively and qualitatively. The results of this study suggest that there are four out of five analyzed lexical features of travel brochures in Viet Nam occurring frequently, namely lexical borrowing, descriptive adjectives, modal verbs and personal pronouns. Nativized word formation processes were not detected in these travel brochures.

• MASTER’S THESIS PROGRAM I
  
• Field: English Linguistics
• Code: 8220201.01
• Author: Vũ Thị Thu Hương
  
• Supervisor: Dr. Nguyễn Thị Minh Tâm
• Page: 72
• File PDF-TRUE

Link download
https://repository.vnu.edu.vn/handle/VNU_123/89491
https://drive.google.com/uc?id=133qyagSnVfDnMfoA3x4DS-jhqZNfA2eh
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1