Luận Văn Thạc Sĩ Khảo Sát Tiềm Năng Cấu Trúc Thể Loại Của Các Nhật Ký Cá Nhân Quảng Cáo Trong Tiếp Thị Nội Dung

Khảo Sát Tiềm Năng Cấu Trúc Thể Loại Của Các Nhật Ký Cá Nhân Quảng Cáo Trong Tiếp Thị Nội Dung Tiếng Anh Và Tiếng Việt Theo Quan Điểm Chức Năng Hệ Thống​

Blog posts have been widely considered to be an effective tool in content marketing as they not only get the products exposed to the customers but also provoke reasonable and appealing motives for them to click buy. Among various types of blog posts, instructional blog post is the most popular type since they can create demand and bring many values to customers. Instructional blog posts provide insights and directly address readers‘ problems or concerns. This study aims at finding the Generic Structure Potential (GSP) of English and Vietnamese instructional blog posts, based on the framework of Hasan (1985). The corpus consists of ten English and ten Vietnamese blog posts which were collected from blogs whose views per month surpass 150,000. Moreover, this research also seeks to find the similarities and differences between the two categories.

• MASTER’S THESIS PROGRAM I
  
• Field: English Linguistics
• Code: 8220201.01
• Author: Kiều Thị Lệ
  
• Supervisor: Dr. Nguyễn Thị Minh Tâm
• Page: 86
• File PDF-TRUE

Link download
https://repository.vnu.edu.vn/handle/VNU_123/89631
https://drive.google.com/uc?id=1viTzZq_ww76QRMMo85FKlmBRCVYcPkA6
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1