Luận Văn Thạc Sĩ Phân Tích Diễn Ngôn Phê Phán Các Quảng Cáo Dược Phẩm Ở New Zealand

Phân Tích Diễn Ngôn Phê Phán Các Quảng Cáo Dược Phẩm Ở New Zealand​

This study investigated medicine products advertisements in New Zealand under the perspective of Critical Discourse Analysis. A qualitative research was conducted on total 50 advertisements chosen from 4 most popular websites for online medicine advertising in New Zealand. The ideologies hidden behind linguistic features and strategies employed by medicine advertisers are the main focus. The analysis is based on a combination framework of Fairclough and Systematic Function Grammar of Halliday. It demonstrates how ideologies of a ―positive medicine product‖ are produced and reproduced in medicine products advertisements. The findings indicated that advertisers used various strategies to influence and manipulate their customer‘s perception and behavior. Thus, language in medicine advertising discourse is a means for people in power (advertisers) to control and exercise power over others.

• Luận văn thạc sĩ ngữ văn
• Chuyên ngành Ngôn ngữ Anh
• Người Hướng dẫn: TS Nguyễn Thị Thu Hà
• Tác giả: Hoàng Thị Mận
• Số trang: 58
• File PDF-TRUE
• Trường ĐH Ngoại Ngữ Hà Nội 2014

Link download
http://dlib.vnu.edu.vn/iii/cpro/DigitalItemViewPage.external?lang=vie&sp=1057324&sp=T&sp=4&suite=def
https://nitro.download/view/165415FF5A1EF0C
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1