Luận Văn Thạc Sĩ Phân Tích Diễn Ngôn Phê Phán Về Hình Ảnh Người Phụ Nữ Việt Nam Trong Các Quảng Cáo

Phân Tích Diễn Ngôn Phê Phán Về Hình Ảnh Người Phụ Nữ Việt Nam Trong Các Quảng Cáo Liên Quan Đến Dịp Tết Âm Lịch​

This research is placed within the critical discourse analysis perspective that assumes an entangled relationship between discourse and its underlying social meanings. Explicitly, the study of Vietnamese women's representation in 25 TV advertisements related to Lunar New Year with emphasis on gender roles is embraced. The study, which is expected to fill the present gap, seeks answer to how Vietnamese women are characterized in TV commercials and whether this reflection sustains or challenges the existing ideologies in the current society. Employing the framework of Fairclough (2001), Halliday (2014) and Kress and van Leeuwen (2006), the research has reached some findings: (1) laid in the domestic landscape, Vietnamese women are simultaneously portrayed as different characters; (2) the existing gender ideologies of Confucian ethics upon women can be said to be still upheld; (3) there seems to be no opposition to the current belief.

• Luận văn thạc sĩ ngữ văn
• Chuyên ngành Ngôn ngữ Anh
• Người Hướng dẫn: TS Nguyễn Thị Thu Hà
• Tác giả: Nguyễn Hồng Liên
• Số trang: 56
• File PDF-TRUE
• ĐH Ngoại Ngữ Hà Nội 2016

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https://drive.google.com/file/d/1lFqmfZnXT7d_phbGetrDTNbw8bRsqK5f
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1