Luận Văn Thạc Sĩ So Sánh Đối Chiếu Đặc Điểm Diễn Ngôn Quảng Cáo Phim Mỹ Và Phim Việt

So Sánh Đối Chiếu Đặc Điểm Diễn Ngôn Quảng Cáo Phim Mỹ Và Phim Việt​

The primary goal of any industry is sales – producers spare no efforts to sell as many of their products as possible. The same trend can be seen in movie industry in which the product is of a very special kind: it is “an experience of an entire show that eventually would feature one special film that would run only for a certain period of time and be replaced by a similar – but different – movie”. (Cinema Journal, Vol. 29, No. 3, Spring 1990) Adapting the notion that merely supplying the movie is insufficient in new age of film development, film producers, distributors and exhibitors accept the prevailing idea that demand for a movie can be stimulated, directed and controlled by industrially produced representations. To achieve the stimulation, direction and control over the demand, a very effective advertising tool – movie trailers - is used to persuade audiences to “buy” the experience of a show.

• Luận văn thạc sĩ ngữ văn
• Chuyên ngành Ngôn ngữ Anh
• Người hướng dẫn: Nguyễn Hòa
• Tác giả: Nguyễn Thị Hồng Hà
• Số trang: 83
• File PDF-TRUE
• Ngôn ngữ: Tiếng anh
• Trường ĐH Ngoại Ngữ Hà Nội 2011

Link download
http://dlib.vnu.edu.vn/iii/cpro/DigitalItemViewPage.external?sp=1011466
https://nitro.download/view/776A981DA69AB99
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1