Luận Văn Thạc Sĩ Việc Sử Dụng Ẩn Dụ Ý Niệm Trong Các Khẩu Hiệu Quảng Cáo Cho Điện Thoại Di Động Nokia, Samsung, Apple

Việc Sử Dụng Ẩn Dụ Ý Niệm Trong Các Khẩu Hiệu Quảng Cáo Cho Điện Thoại Di Động Nokia, Samsung, Apple, Blackberry Và Sony Ericsson​

In the epoch of information explosion, it is inevitable for any of us to bump into advertising words and images. Advertising is all around us, though we like it or not, we hear it, see it and feel it albeit on purpose or just by some chance. In order for a brand name to go global, a good advertisement of their product is a key matter, no wonder why billions of bugs have been spent on copywriting. English, an international language, is used in every single advertisement with an aim of the company going places world wide. The utmost aim of the advertisement is to capture our attention. “The whole aim of the copywriters is to get us register their communication either for purposes of immediate action or to make us more favourably disposed in general terms to the advertised product or service. […] so copywriters have to find ways to shout at us from the page.” (Goddard, A., 1998: 11).

• Luận văn thạc sĩ ngữ văn
• Chuyên ngành Ngôn ngữ Anh
• Người hướng dẫn: Ngô Hữu Hoàng
• Tác giả: Phạm Thị Hằng
• Số trang: 50
• File PDF-TRUE
• Ngôn ngữ: Tiếng anh
• Trường ĐH Ngoại Ngữ Hà Nội 2012

Link download
http://dlib.vnu.edu.vn/iii/cpro/DigitalItemViewPage.external?sp=1014716
https://nitro.download/view/B81643B5173FE42
https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1